Oh, the irony.

Revelation: I just noticed that ads appear under my posts – they’re  ugly and irrelevant postage stamp size putridity. Yes, I know they will disappear if I pay a premium for the ‘no ads’ version of WordPress.  Rather than do that, I thought it would be a little more interesting to review them. Here you go. Laugh and share.

Gut Doctor ad: What is a gut doctor? What does this photo depict? Frothy liquidy mucus? Or spit – it’s not spit – is it? The little brown granule bits – are they maggots? Are maggots infesting my gut?? What vegetable should I quickly toss? Did I forget to wash the lettuce three times again? I’m begging you to tell me Dr. Gut Doctor. Nope. Yuck. Gross. Clickbait. 0/10

why be boring? ad: Who’s Hendrix? Not Jimi Hendrix by any chance? Because I do love Jimi Hendrix, as you already know Mr. Internet, because you’ve scraped my social media data and found that out from my iTunes account. When you write in groovy lower case text, ‘why be boring?’ are you implying I’m actually truly boring? Because I’m not. Just to prove it to you, I’m going to click on this ad………wait a minute, you’re trying to trick me again, aren’t you Mr. Internet? You’re a fraud, a charlatan, a piece of rancid cheese. -5/10


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Behind the scenes: Inspired

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Houston’s Museum of Fine Art is currently showing works by the amazing Ukranian-American sculptor, Louise Nevelson. A lateral thinker par excellence, she sourced wooden detritus to create multidimensional towers. When her Kipps Bay block in New York was being demolished, Nevelson rummaged through the trash to find elements to incorporate into her work. Chair legs, bannister spindles and small pulleys are amalgamated into the piece pictured above –  proving it’s possible to draw inspiration from many – sometimes unlikely – sources. I’ve been a fan for many years. As you can see from the shot, I’m royally chuffed to be in the presence of this masterful piece.

Write on cue: Saturday Night Live’s cue cards

The creative process in the entertainment business is more hands-on than you might think. This short video about the people who write the cue cards for Saturday Night Live every week illustrates the teamwork involved in getting a live show to air.  Writing can be extremely physical work. Watch as magic is constructed at lightning speed right before your very eyes. (This video also might explain why I cannot work at my desk in long sleeves or wearing a watch. Extraneous items on your arms and hands get in the way when you put down your thoughts, whether you’re working on paper or a laptop.)


Stickers in Space

Behold the nexus of great design, sticker culture and customization. Check out this recently unearthed NASA astronaut lunchbox which went into space. Currently on display at the University of Houston library.Screen Shot 2019-03-24 at 11.53.24.png

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Word of the Day

Screen Shot 2019-01-17 at 13.21.55.pnggobbledygook (n.)

also gobbledegook, “the overinvolved, pompous talk of officialdom”, or “language that is meaningless or is made unintelligible by excessive use of abstruse technical terms”, or plain and simple, “nonsense”.Dating from 1944, the word was first used by Texas politician Maury Maverick (1895-1954), chairman of U.S. Smaller War Plants Corporation during World War II, in a memo dated March 30, 1944, banning “gobbledygook language”. Maverick said he made up the word in imitation of turkey noise. 

Seeking a SuperWordsmith?

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SuperWordsmith is SuperMarketLove‘s world-class copywriting and editing service for clients who require a professional writer to write or edit advertising copy, scripts, articles, press releases or speeches. You brief in the project direct. If you need research or fact-checking, we can help too. Every word is delivered by a member from SuperWordsmith’s team of awarded, world-class, experienced copywriters, trained in New York, London and Sydney. 

This is how it works:

1. 30 minute session establishes the scope of your writing project

2. Fee and deadline are agreed upon

3. Writing is completed and work is delivered






BREAKING: Working with a comedienne extraordinaire

Mary Coustas is Australia’s favorite comedienne. Her character “Effie” is part of the national zeitgeist. It was a sheer delight to work with Mary on these scripts for Lithostone. The results are amazing and prove that every brand has the potential to cut through, given a clearly defined strategy, and a salient message which focuses on a unique pitch. Got questions about your brand? Contact mara@supermarketlove.com or just click here

Client: Lithostone Quartz Surfaces. Writers: Mary Coustas and Mara Marich

ps: Mary will appear in Star Wogs (The Ethnics Strike Back) in about 3 seconds. Go!