Why did you name your company Super.Market.Love?

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(Press shot. Mara Marich, SuperMarketLove LLC, 2018)

Hello, my name is Mara Marich and I’m the Founder of SuperMarketLove. SuperMarketLove is an internationally active, multiple award-winning creative consultancy, which focuses on brand strategy, and the development, creation and production of advertising campaigns and branded content. People often ask me how I came up with the name Super.Market.Love. Here’s the story.

Before I started my own company, I worked for other companies all over the world, writing and producing advertising campaigns and branded content. I was fortunate enough to be recognized with awards, including an Emmy nomination, thanks to Diane Disney Miller’s patronage of the American Cancer Society, the Gold Australian Writers and Art Directors Award for a TV spot called Antz Pantz, and a Cable Ace Award for  advertising for MTV in New York. Before that, I studied economics , psychology and marketing at university. But before even that, I worked at the local supermarket in my hometown as a part-time cashier. It was my first job and the money I earned helped pay my way through college. I learned a lot working those long 8 to 12 hour shifts standing at the cash register – which products people would buy, new products they would try, as well as products they would reject. Customers would talk to me and give me their honest feedback about products, brands and advertising. It was an amazing way to gather insights about the art of selling, right at the coal face. It anchored my thinking about how to engage and persuade people in a respectful way. At an early point, I came up with the words “supermarket love” to describe my passion for the creative side of commerce. Because I liked the term so much, I registered the url supermarketlove.com quite a few years ago, long before I launched SuperMarketLove in 2015. I’ve had quite a few serious offers from dotcom types who would like to buy the supermarketlove.com url, but it’s not for sale. Like other hard-working entrepreneurs, I place my efforts into nurturing my own brand. You can contact me at mara@supermarketlove.com or just click here

For those who prefer a more precise analysis of the SuperMarketLove name, read below.

  1. It’s a name that cuts through the clutter. It’s memorable. It’s not a corporate name. It’s not a neutral name, or a non-name made up of impersonal initials. It’s a warm name with a warm tone.
  2. It’s a name that amalgamates three quite international words which are familiar to people no matter their native language, no matter where they are located in the world. This reflects SuperMarketLove’s aim to meet clients where they are, so that all the work delivered by SuperMarketLove is culturally relevant.
  3. It’s a name which embodies a philosophy that reflects the importance of Super MarketLove’s commitment to delivering superlative results.

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SuperMarketLove Loves Jam

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Here is a montage of screen grabs taken during an audio session conducted via Skype, between the U.S. and Australia. The audio studio I like to use in Sydney is called WeLoveJam. They’re serious world class professionals, yet they always manage to do business with a smile. We’ve worked together on major projects with very tight deadlines and they’ve always delivered above and beyond. They also have a studio in Capetown if you find yourself requiring primo audio facilities in South Africa. I highly recommend them. More about WeLoveJam here 

Logo review: Super-Bellissimo

Italians have a special touch when it comes to logo design. For them, the concept of ‘bella figura’ drives the passion for aesthetics. Makes sense – if people like what they see, they’re more likely to buy it. This Maserati logo radiates class, clearly reflecting the price tag of the deluxe automobile range. Designed in 1926 by one of the Maserati brothers, Mario, the trident is the emblem of Bologna, the hometown of the Maserati family. If you’re ever in Bologna, visit the Fountain of Neptune in Piazza Maggiore where you’ll  find a bronze version of the trident, created by Tomaso Laureti and Giambologna in 1565. Elegance is eternal. So is clever branding.Screen Shot 2018-10-24 at 07.56.53

Women’s Work: A night in Times Square with art superstar, Barbara Kruger

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True artists see over the horizon. They sense shifts in the culture before anyone else. I guess that is why they are called the avant garde. (Google it.)

Barbara Kruger is a true artistic titan – a creative genius as well as a generous partner. It was my honor to collaborate with Barbara on 3 short videos for MTV, which caused a major ruckus because of the prescient nature of the messaging. The subject matter: domestic violence.

At a preview showing to MTV staff of the completed work, there was some initial shock, followed by a few loud deep voices complaining. Battling sundry upset MTV producers and writers who thought the work was without substance and definitely not MTV-worthy, I kept pushing for it to go through.

After an internal tug of war, followed by quite a few cold shoulders, not only did I get it on air across America, but I also managed to show it on the Times Square Jumbotron in New York. You can now view recently found footage of the night it premiered. The campaign is aptly named Women’s Work.

I’d like to add special thanks to two allies who supported the completion of this project, Abby Terkuhle, because he listened to my argument that the reason the campaign needed to air was because it was controversial and therefore, would invite much needed debate around a taboo subject, and Beau Tardy, for restoration of the vintage Times Square footage. Take a look.

Interview magazine: an interview with Barbara Kruger

ps: Time has passed but I still own (and use) the hammer which destroys the clocks. It comes in handy every now and then.

 

 

The new website is up

A very short message on a very busy day.

If you’re interested in finding out more about SuperMarketLove, just click on the link below. Currently, we’re working for clients based in the U.S. and Down Under. But at the creative and production end, we’re rocking all the timezones – my team members are located in Barcelona, Reykjavik, Buenos Aires and Guangzhou.

If this is your first visit, welcome/ g’day/ hola/ halló/ encantado/ ni hao!

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SUPER-FRESH: Review of National Videogame Museum

You know what they say? That you have to study the past to understand the future? Knowledge is power and research is everything. Recently, I unearthed an awesome treasury that provides context for the electronic infotainment era we find ourselves swimming in today. The National Videogame Museum offers a deep dive into how the high tech age originally entered our lives – through computer games designed to be played at home. Pointing squarely at the late 20th century to discover (or rediscover, depending on your generation) the roots of our digital civilization, the painstakingly curated exhibits span the origins of coding, product hits – as well as failures – the roots of VR, and mind-blowing factoids to help visitors make sense of it all. Bonus round: once you’ve mind-melded the deep knowledge in each well-planned section, enjoy the top-rated throwback arcade game room, open for nonstop retro fun.  MM 09/18

RATING: 10/10

 

 

 

Q: What services do you offer?

SuperMarketLove offers the following services for clients all over the world.

ADVERTISING COPY/ ART BUYING/ ART CURATION/ ART DIRECTION AND DESIGN/ BLOG AND ARTICLE WRITING/ BRAND IDENTITY AND POSITIONING/ BRAND REPUTATION REPAIR/ BRAND STRATEGY/ ARTICLE WRITING AND EDITING/ BRAND IDENTITY AND POSITIONING/ BRAND NAMES/ BRANDED CONTENT/ BRAND RELAUNCH/ BRAND STRATEGY/ BRAND BIBLES/ BRAND CONSULTATION/ BRAND LAUNCH/ BRAND REVIEW AND ANALYSIS/ BRAND UPDATE AND OVERHAUL/ BROCHURES AND FLYERS/ BROADCAST DESIGN/ BUILD A NEW WEBSITE/ BUSINESS PLAN REVIEW AND EDITING/ CALL CENTER SCRIPTS/ CAMPAIGN LINES/ CLIENT LIASON/ COMPETITOR ANALYSIS/ CONSUMER RESEARCH/ CONCEPTS AND CREATIVE IDEAS/ COPY COACHING AND REVIEW/ COPYWRITING/ COPY EDITING/ CORPORATE VIDEOS/ CREATE NEW CAMPAIGNS/ CULTURE DOCUMENTARIES/ CURATE ART SHOW/ CUSTOM POWERPOINT DESIGN/ DEVELOP AND REFINE BRAND STRATEGY/ DEVELOP AND FINESSE MARKETING STRATEGY AND PLANNING/ DIGITAL MARKETING/ DOCUMENTARY WRITING AND PRODUCTION/ DUE DILIGENCE/ EDITORIAL CONTENT/ eDM CAMPAIGNS/ EMAIL MARKETING CAMPAIGNS/ EVENTS, STUNTS AND VIRAL GUERILLA CAMPAIGNS/ EXECUTIVE BIOS/ EXECUTIVE VIDEO INTERVIEWS/ FILM/ THEATRICAL SCRIPTWRITING/ GHOST WRITING/ GREEN SCREEN SHOOTS/ HEADLINES/ INDUSTRY TREND REPORTS/ INTERSTITIALS/ LEAD EXECUTIVE ROUNDTABLES/ LIVE SOCIAL MEDIA COVERAGE/ LOGO DESIGN AND ANIMATION/ MAGAZINE ADS/ MAGAZINE EDITORIAL AND PRODUCTION/ MARKETING STRATEGY AND PLANNING/ MEDIA LAUNCH FOR NEW COMPANIES/ MEDIA RELATIONS/ MOTION GRAPHICS/ NEWSPAPER ADS/ NEWSLETTERS/ OVERSEE BUDGETS/ PHOTOGRAPHY / PITCH DECKS, POWERPOINTS AND BUSINESS PRESENTATIONS/ POSTER WRITING AND ART DIRECTION/ PRIVATE EXECUTIVE COACHING / PR STRATEGY AND PLAN/ PRESS RELEASE WRITING/ PRIVATE ONE ON ONE EXECUTIVE COACHING/ PRODUCE ON CAMERA INTERVIEW/ PROJECT MANAGEMENT FROM A TO Z/ PUBLIC RELATIONS/ PUBLIC SPEAKING/ PUBLIC SPEAKING COACH/ QUALITATIVE RESEARCH GROUP MODERATION/ QUALITATIVE MARKET RESEARCH REPORTS/ RADIO SPOTS/ REBUILD WEBSITE/ RELAUNCH BRAND/ REPORTS ON CULTURAL INSIGHTS/ RESEARCH AND WRITE CORPORATE BLOGS/ RESEARCH AND WRITE ARTICLES/ RETAIL CAMPAIGNS/ SHOP-ALONG VIDEO PRODUCTION/ SHOOT IN STUDIO OR ON LOCATION/ SHORT AND LONG COPY/ SIZZLE REELS/ SLOGANS/ SOCIAL MEDIA COPY/ SOCIAL MEDIA PLANS, EXECUTION AND ANALYSIS/ SPEECH WRITING AND EDITING/ STRATEGY/ TAG LINES/ TV SCRIPT WRITING/ TV SPOT PRODUCTION/ VIDEO COPY AND SCRIPTS/ VIDEO PRODUCTION AND EDITING/ VIDEO PRODUCTION/ VIP LIASON/ WRITE AND PRODUCE TV COMMERCIALS/ YOUTUBE VIDEO PRODUCTION

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On location for MTV in Malibu. How do you make sure you have a successful shoot day? Lots of research, build a relationship with your talent and client, and work closely with an experienced hard-working crew. Of course, don’t forget to pray for good weather –

BREAKING: Working with a comedienne extraordinaire

Mary Coustas is Australia’s favorite comedienne. Her character “Effie” is part of the national zeitgeist. It was a sheer delight to work with Mary on these scripts for Lithostone. The results are amazing and prove that every brand has the potential to cut through, given a clearly defined strategy, and a salient message which focuses on a unique pitch. Got questions about your brand? Contact mara@supermarketlove.com or just click here

Client: Lithostone Quartz Surfaces. Writers: Mary Coustas and Mara Marich

ps: Mary will appear in Star Wogs (The Ethnics Strike Back) in about 3 seconds. Go!

I need a re-brand – can you do?

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Photo from Levinson website.
Does your brand need updating, a re-brand or brand evolution? SuperMarketLove’s  Mara Marich has a great deal of experience reviewing and analyzing brand advertising and content. If you require updates, refreshes or a complete brand overhaul, get in touch here. Read about the Levinson rebranding project below. It involved a new name, new brand look and feel, new website and social media, as well as print ads and collateral.
“We hired Mara to manage our 45 year old company’s rebranding initiative. She was very disciplined and insightful in understanding our history, our products and services, our customers and our intentions for the future. She was prompt, professional, and responsive at all times, even when we needed to take a few steps back before going forward. She is expert at framing messaging and in bringing into our planning people from her extensive network of designers, social media experts, etc. We are extremely pleased with the outcome of the rebranding and highly recommend Mara’s services to anyone who wants to create a strong, relevant brand.”  
Dr. Gerry Kraines. Chairman/CEO, Levinson&Co. Faculty member, Harvard Medical School