Why did you name your company Super.Market.Love?

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(Press shot. Mara Marich, SuperMarketLove LLC, 2018)

Hello, my name is Mara Marich and I’m the Founder of SuperMarketLove. SuperMarketLove is an internationally active, multiple award-winning creative consultancy, which focuses on brand strategy, and the development, creation and production of advertising campaigns and branded content. People often ask me how I came up with the name Super.Market.Love. Here’s the story.

Before I started my own company, I worked for other companies all over the world, writing and producing advertising campaigns and branded content. I was fortunate enough to be recognized with awards, including an Emmy nomination, thanks to Diane Disney Miller’s patronage of the American Cancer Society, the Gold Australian Writers and Art Directors Award for a TV spot called Antz Pantz, and a Cable Ace Award for  advertising for MTV in New York. Before that, I studied economics , psychology and marketing at university. But before even that, I worked at the local supermarket in my hometown as a part-time cashier. It was my first job and the money I earned helped pay my way through college. I learned a lot working 8 to 12 hour shifts at the cash register – which products people would buy, new products they would try, as well as products they would reject. Customers would talk to me and give me their honest feedback about products, brands and advertising. It was an amazing way to gather insights about the art of selling, right at the coal face. It anchored my thinking about how to engage and persuade people in a respectful way. At an early point, I came up with the words “supermarket love” to describe my passion for the creative side of commerce. Because I liked the term so much, I registered the url supermarketlove.com quite a few years ago, long before I launched SuperMarketLove in 2015. I’ve had quite a few serious offers from dotcom types who would like to buy the supermarketlove.com url, but it’s not for sale. Like other hard-working entrepreneurs, I place my efforts into nurturing my own brand.

For those who prefer a more precise analysis of the SuperMarketLove name, read below.

  1. It’s a name that cuts through the clutter. It’s memorable. It’s not a corporate name. It’s not a neutral name, or a non-name made up of initials. It’s a warm name with a warm tone.
  2. It’s a name that amalgamates three quite international words which are familiar to people no matter their native language, no matter where they are located in the world. This reflects SuperMarketLove’s aim to meet clients where they are, so that all the work delivered by SuperMarketLove is culturally relevant.
  3. It’s a name which embodies a philosophy that reflects the importance of Super MarketLove’s commitment to delivering superlative results.

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I need a re-brand – can you do?

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Photo from Levinson website.
Does your brand need updating, a re-brand or brand evolution? SuperMarketLove’s Founder and Creative Director, Mara Marich, has a great deal of experience reviewing and analyzing brand advertising and content. If you require updates, refreshes or a complete brand overhaul, get in touch. Read about the Levinson rebranding project below. It involved a new name, new brand look and feel, new website and social media, as well as print ads and collateral.
“We hired Mara to manage our 45 year old company’s rebranding initiative. She was very disciplined and insightful in understanding our history, our products and services, our customers and our intentions for the future. She was prompt, professional, and responsive at all times, even when we needed to take a few steps back before going forward. She is expert at framing messaging and in bringing into our planning people from her extensive network of designers, social media experts, etc. We are extremely pleased with the outcome of the rebranding and highly recommend Mara’s services to anyone who wants to create a strong, relevant brand.”  
Dr. Gerry Kraines. Chairman/CEO, Levinson&Co. Faculty member, Harvard Medical School

Robust and nimble

Screen Shot 2018-07-17 at 19.25.40SuperMarketLove is a branding and content company founded in 2015 as a response to clients seeking to build their brand image and presence by working with a trusted collaborator, experienced in strategy, creative and logistics.
All SuperMarketLove clients have access to the people, knowledge, tools and skills required to build their brand’ s image and messaging from a wide array of choices, based on best fit and budget. Every client is guided throughout the process by Creative Director, Mara Marich.
SuperMarketLove’s unique point of difference is the passion and respect for the business of branding which permeates every client touchpoint, anchored in potent skill sets honed by repeated success working with hundreds of companies, advertising agencies and individuals, on four continents.

Client list: Here you go

Screen Shot 2018-07-15 at 21.54.20SuperMarketLove has experience working in many categories, both B2B as well as B2C, for clients worldwide – including Malvern Star, which originally launched in 1902.

Brands, agencies and companies of all sizes trust us to deliver advertising and branded content across all media.

ANTZ PANTZ / AIR CANADA / A&E / ALTV / ABC / AIRTRAN / AMERICAN CANCER SOCIETY / AUSTRALIAN FILM, TELEVISION AND RADIO SCHOOL / BACARDI / BONDS / BRASHS / BRISTOL MYER / BARQS / BELO BABY LANGUAGE / BOY SCOUTS OF AMERICA / CAA / CADBURY / CANDY SHOES / CATHAY PACIFIC / CLAIROL / COCA COLA (CORP) / COCA COLA (FUZE) / COMPAQ / CHOOSE OR LOSE / COOL AUSTRALIA / DEBEERS / DENNY’S / DUNSTAN BABY / EFFIE THE VIRGIN BRIDE (MARY COUSTAS) / EBAY / ENOUGH IS ENOUGH NON PROFIT GROUP / FYNDR / FOX STUDIOS / FRS / GLOBAL JAPAN TV / HARRIS HEALTH / HEWLETT PACKARD / HOLEPROOF / INTEL / ITTV / JOHNSON AND JOHNSON / JURLIQUE / KINO PALACE CINEMA / KELLOGGS / LATE NIGHT REPUBLIC / LINDT / LITHOSTONE / LEVINSON AND CO / LOST DOGS HOME / MALVERN STAR / MCCOURT ENTERTAINMENT / MEGADOSE / MERCEDES BENZ / MTV USA / MTV ASIA / MTV AUSTRALIA / MTV EUROPE / MTV 2 / MTV’S HOUSE OF STYLE / MOMA / MY HOUSTON MAGAZINE / NARROWSTEP / NESTLE (STOUFFERS) / NICK AT NITE / NICKELODEON / NICKTOONS / NIKE / NOVO NORDISK / OPEDANA LTD / OVERSTOCK / PBS / PENTEL / PRINCETON TV / PRICE WATERHOUSE / PROCTOR AND GAMBLE (PRINGLES) / RCN / RCN ENTERTAINMENT / REEBOK / ROCK THE VOTE / SAINT LUKE’S HEALTH / SCAPE / SCHLUMBERGER (CAMERON) / SIDLEY AUSTIN / SPORTSGIRL / STATE BANK OF VICTORIA / TARGET / THE CHILDREN’S PLACE / TRAVELERS INSURANCE / THE EDGE WITH JAKE SASSEVILLE / TIFFANY / VH1 / VULCAN VENTURES (PAUL ALLEN) / WILLIAM MORRIS / WESTERN SYDNEY UNIVERSITY / WHITNEY MUSEUM OF ART / WORKPLACE GENDER EQUALITY AGENCY / YALUMBA / YWCA / ZOE’S KITCHEN

P&G’s Pringles Extreme national ad campaign featuring GenX TV host Jake SassevilleScreen Shot 2018-08-11 at 21.32.38

PRESS RELEASE: Effie’n’me

SuperMarketLove’s Mara Marich joins Australia’s Favourite Megastar’s Writing Team.

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Melbourne, Australia – February 8, 2016 – Emmy nominated Writer/ Director/Producer, Mara Marich, joins Australia’s favourite megastar, Mary Coustas, in bringing to life the ‘Effie The Virgin Bride Stage Spectacular’, now playing sold-out shows across the countryAdored by Aussie audiences, the Effie character is a stereotypical second-generation Greek-Australian prone to malapropisms, and is the creation of Coustas, a Logie award-winning, AFI nominated writer and performer.

Marich, who grew up in Australia the daughter of European immigrants, brings a unique perspective to the Virgin Bride party. “Writing comedy is a laugh a minute when you’re writing for Australia’s funniest comedienne. I’m thrilled to play a part in creating Effie’s wedding story.”

Perhaps best known in Australia for the Antz Pantz “Sic ’em, Rex” TV commercial, and more recently, for her creative work as Writer, Director and Producer with MTV, New York, Mara is now based in the U.S., where she heads her own successful creative development company, SuperMarketLove LLC.

mara black and white

 

Seeking a SuperWordsmith?

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SuperWordsmith is SuperMarketLove’s world-class copywriting and editing service for clients who require a professional writer to write or edit advertising copy, scripts, articles, press releases or speeches. You brief in the project direct. If you need research or fact-checking, we can help too. Every word is delivered by a member from SuperWordsmith’s team of awarded, world-class, experienced copywriters, trained in New York, London and Sydney. Need it yesterday? Click here 


In a nutshell:

1. 30 minute session establishes the scope of your writing project

2. Fee and deadline are agreed upon

3. Writing is completed and work is delivered

 

 

 

 

 

My business is high profile/ confidential. Do you work with VIP’s?

For SuperMarketLove, every client is a VIP. Beyond that, SuperMarketLove is indeed trusted as confidante, collaborator and advisor to celebrities, high net worth individuals and public figures. All information is considered confidential. Non-disclosure agreements covering both parties provide a level of comfort for all.Screen Shot 2018-07-17 at 19.12.10

Comic book icon, Jim Steranko, famous for the Nick Fury, Agent of S.H.I.E.L.D Marvel comic books, inductee into Will Eisner’s Comic Book Hall of Fame.

Calibrate and prosper

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SuperMarketLove is an elite, proven creative communications company.

Helmed by Emmy-nominated Founder and Creative Director, Mara Marich, SuperMarketLove is focused on building strategic actionable solutions to creative tangles, working directly with C level executives and their teams, worldwide, to differentiate, enhance and grow brand presence, in a confidential, trusted collaborative environment. Find out more about SuperMarketLove here
Mary Coustas, Logie winner and best-selling author, Sydney
Dr Gerry Kraines, CEO, Levinson and Co., Boston
Nicole Bondoc, Director of Strategic Marketing, Overstock.com, Salt Lake City
Trevor Sumner, CEO, Perch Interactive, New York
Tracy Grandstaff, Senior VP, Original Programming, NBC, Los Angeles