Italians have a special touch when it comes to logo design. For them, the concept of ‘bella figura’ drives the passion for aesthetics. Makes sense – if people like what they see, they’re more likely to buy it. This Maserati logo radiates class, clearly reflecting the price tag of the deluxe automobile range. Designed in 1926 by one of the Maserati brothers, Mario, the trident is the emblem of Bologna, the hometown of the Maserati family. If you’re ever in Bologna, visit the Fountain of Neptune in Piazza Maggiore where you’ll find a bronze version of the trident, created by Tomaso Laureti and Giambologna in 1565. Elegance is eternal. So is clever branding.
True artists see over the horizon. They sense shifts in the culture before anyone else. I guess that is why they are called the avant garde. (Google it.)
Barbara Kruger is a true artistic titan – a creative genius as well as a generous partner. It was my honor to collaborate with Barbara on 3 short videos for MTV, which caused a major ruckus because of the prescient nature of the messaging. The subject matter: domestic violence.
At a preview showing to MTV staff of the completed work, there was some initial shock, followed by a few loud deep voices complaining. Battling sundry upset MTV producers and writers who thought the work was without substance and definitely not MTV-worthy, I kept pushing for it to go through.
After an internal tug of war, followed by quite a few cold shoulders, not only did I get it on air across America, but I also managed to show it on the Times Square Jumbotron in New York. You can now view recently found footage of the night it premiered. The campaign is aptly named Women’s Work.
I’d like to add special thanks to two allies who supported the completion of this project, Abby Terkuhle, because he listened to my argument that the reason the campaign needed to air was because it was controversial and therefore, would invite much needed debate around a taboo subject, and Beau Tardy, for restoration of the vintage Times Square footage. Take a look.
ps: Time has passed but I still own (and use) the hammer which destroys the clocks. It comes in handy every now and then.
A very short message on a very busy day.
If you’re interested in finding out more about SuperMarketLove, just click on the link below. Currently, we’re working for clients based in the U.S. and Down Under. But at the creative and production end, we’re rocking all the timezones – my team members are located in Barcelona, Reykjavik, Buenos Aires and Guangzhou.
If this is your first visit, welcome/ g’day/ hola/ halló/ encantado/ ni hao!