Italians have a special touch when it comes to logo design. For them, the concept of ‘bella figura’ drives the passion for aesthetics. Makes sense – if people like what they see, they’re more likely to buy it. This Maserati logo radiates class, clearly reflecting the price tag of the deluxe automobile range. Designed in 1926 by one of the Maserati brothers, Mario, the trident is the emblem of Bologna, the hometown of the Maserati family. If you’re ever in Bologna, visit the Fountain of Neptune in Piazza Maggiore where you’ll find a bronze version of the trident, created by Tomaso Laureti and Giambologna in 1565. Elegance is eternal. So is clever branding.