What Tim says

 

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“Talent, creativity and tomorrow’s breakthrough ideas aren’t limited by region or zip code.”  – Apple CEO, Tim Cook

ps: wallpaper image is available here https://bit.ly/2BhdTm2

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Super-INSPO!

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Houston’s Museum of Fine Art is currently showing works by the amazing Ukranian-American sculptor, Louise Nevelson. A lateral thinker par excellence, she sourced wooden detritus to create multidimensional towers. When her Kipps Bay block in New York was being demolished, Nevelson rummaged through the trash to find elements to incorporate into her work. Chair legs, bannister spindles and small pulleys are amalgamated into the piece pictured above –  proving it’s possible to draw inspiration from many – sometimes unlikely – sources. I’ve been a fan for many years. As you can see from the shot, I’m royally chuffed to be in the presence of this masterful piece.

BREAKING: Working with a comedienne extraordinaire

Mary Coustas is Australia’s favorite comedienne. Her character “Effie” is part of the national zeitgeist. It was a sheer delight to work with Mary on these scripts for Lithostone. The results are amazing and prove that every brand has the potential to cut through, given a clearly defined strategy, and a salient message which focuses on a unique pitch. Got questions about your brand? Contact mara@supermarketlove.com or just click here

Client: Lithostone Quartz Surfaces. Writers: Mary Coustas and Mara Marich

ps: Mary will appear in Star Wogs (The Ethnics Strike Back) in about 3 seconds. Go!

Q: What services do you offer?

SuperMarketLove offers the following services for clients all over the world.

ADVERTISING COPY/ ART BUYING/ ART CURATION/ ART DIRECTION AND DESIGN/ BLOG AND ARTICLE WRITING/ BRAND IDENTITY AND POSITIONING/ BRAND REPUTATION REPAIR/ BRAND STRATEGY/ ARTICLE WRITING AND EDITING/ BRAND IDENTITY AND POSITIONING/ BRAND NAMES/ BRANDED CONTENT/ BRAND RELAUNCH/ BRAND STRATEGY/ BRAND BIBLES/ BRAND CONSULTATION/ BRAND LAUNCH/ BRAND REVIEW AND ANALYSIS/ BRAND UPDATE AND OVERHAUL/ BROCHURES AND FLYERS/ BROADCAST DESIGN/ BUILD A NEW WEBSITE/ BUSINESS PLAN REVIEW AND EDITING/ CALL CENTER SCRIPTS/ CAMPAIGN LINES/ CLIENT LIASON/ COMPETITOR ANALYSIS/ CONSUMER RESEARCH/ CONCEPTS AND CREATIVE IDEAS/ COPY COACHING AND REVIEW/ COPYWRITING/ COPY EDITING/ CORPORATE VIDEOS/ CREATE NEW CAMPAIGNS/ CULTURE DOCUMENTARIES/ CURATE ART SHOW/ CUSTOM POWERPOINT DESIGN/ DEVELOP AND REFINE BRAND STRATEGY/ DEVELOP AND FINESSE MARKETING STRATEGY AND PLANNING/ DIGITAL MARKETING/ DOCUMENTARY WRITING AND PRODUCTION/ DUE DILIGENCE/ EDITORIAL CONTENT/ eDM CAMPAIGNS/ EMAIL MARKETING CAMPAIGNS/ EVENTS, STUNTS AND VIRAL GUERILLA CAMPAIGNS/ EXECUTIVE BIOS/ EXECUTIVE VIDEO INTERVIEWS/ FILM/ THEATRICAL SCRIPTWRITING/ GHOST WRITING/ GREEN SCREEN SHOOTS/ HEADLINES/ INDUSTRY TREND REPORTS/ INTERSTITIALS/ LEAD EXECUTIVE ROUNDTABLES/ LIVE SOCIAL MEDIA COVERAGE/ LOGO DESIGN AND ANIMATION/ MAGAZINE ADS/ MAGAZINE EDITORIAL AND PRODUCTION/ MARKETING STRATEGY AND PLANNING/ MEDIA LAUNCH FOR NEW COMPANIES/ MEDIA RELATIONS/ MOTION GRAPHICS/ NEWSPAPER ADS/ NEWSLETTERS/ OVERSEE BUDGETS/ PHOTOGRAPHY / PITCH DECKS, POWERPOINTS AND BUSINESS PRESENTATIONS/ POSTER WRITING AND ART DIRECTION/ PRIVATE EXECUTIVE COACHING / PR STRATEGY AND PLAN/ PRESS RELEASE WRITING/ PRIVATE ONE ON ONE EXECUTIVE COACHING/ PRODUCE ON CAMERA INTERVIEW/ PROJECT MANAGEMENT FROM A TO Z/ PUBLIC RELATIONS/ PUBLIC SPEAKING/ PUBLIC SPEAKING COACH/ QUALITATIVE RESEARCH GROUP MODERATION/ QUALITATIVE MARKET RESEARCH REPORTS/ RADIO SPOTS/ REBUILD WEBSITE/ RELAUNCH BRAND/ REPORTS ON CULTURAL INSIGHTS/ RESEARCH AND WRITE CORPORATE BLOGS/ RESEARCH AND WRITE ARTICLES/ RETAIL CAMPAIGNS/ SHOP-ALONG VIDEO PRODUCTION/ SHOOT IN STUDIO OR ON LOCATION/ SHORT AND LONG COPY/ SIZZLE REELS/ SLOGANS/ SOCIAL MEDIA COPY/ SOCIAL MEDIA PLANS, EXECUTION AND ANALYSIS/ SPEECH WRITING AND EDITING/ STRATEGY/ TAG LINES/ TV SCRIPT WRITING/ TV SPOT PRODUCTION/ VIDEO COPY AND SCRIPTS/ VIDEO PRODUCTION AND EDITING/ VIDEO PRODUCTION/ VIP LIASON/ WRITE AND PRODUCE TV COMMERCIALS/ YOUTUBE VIDEO PRODUCTION

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On location for MTV in Malibu. How do you make sure you have a successful shoot day? Lots of research, build a relationship with your talent and client, and work closely with an experienced hard-working crew. Of course, don’t forget to pray for good weather –

Collaborating with Oz

A couple of shots illustrates how it’s possible – and advantageous – to collaborate across the planet. First up, a screen grab showing the discussion of a creative project over the internet, with two of my favorite colleagues, Mike and George, based in Australia. Technology allows us to work successfully across oceans and time zones, operating on 24 hour shifts, thus reducing delivery time for clients. Added bonus: While they sleep, I write. I’ll be briefed at 6pm Aussie time, write through the U.S. day and deliver completed assignments by dawn the next morning, Sydney time.

On the other hand, sometimes a team needs to be located in the same physical location to meet a deadline. That’s when I fly in to direct or produce onsite – in this case to collaborate with super TV editor, John Buck, at Velocite studio in downtown Sydney.

Smart clients take note: Flexibility is our middle name. Tight deadlines are doable. Get in touch to find out more.

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The lateral vision of Louise Nevelson

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Ukrainian-American sculptor Louise Nevelson sourced wooden detritus to create abstract towers like this one. When her Kipps Bay block in Manhattan was being demolished, she rummaged through the trash to find elements to incorporate into her work. Chair legs, bannister spindles, small pulleys, all amalgamated into what you see here. Currently on show at the Museum of Fine Art, Houston

SuperMarketLove Loves Jam

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Here is a montage of screen grabs taken during an audio session conducted via Skype, between the U.S. and Australia. The audio studio I like to use in Sydney is called WeLoveJam. They’re serious world class professionals, yet they always manage to do business with a smile. We’ve worked together on major projects with very tight deadlines and they’ve always delivered above and beyond. They also have a studio in Capetown if you find yourself requiring primo audio facilities in South Africa. I highly recommend them. More about WeLoveJam here 

Logo review: Super-Bellissimo

Italians have a special touch when it comes to logo design. For them, the concept of ‘bella figura’ drives the passion for aesthetics. Makes sense – if people like what they see, they’re more likely to buy it. This Maserati logo radiates class, clearly reflecting the price tag of the deluxe automobile range. Designed in 1926 by one of the Maserati brothers, Mario, the trident is the emblem of Bologna, the hometown of the Maserati family. If you’re ever in Bologna, visit the Fountain of Neptune in Piazza Maggiore where you’ll  find a bronze version of the trident, created by Tomaso Laureti and Giambologna in 1565. Elegance is eternal. So is clever branding.Screen Shot 2018-10-24 at 07.56.53

Women’s Work: A night in Times Square with art superstar, Barbara Kruger

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True artists see over the horizon. They sense shifts in the culture before anyone else. I guess that is why they are called the avant garde. (Google it.)

Barbara Kruger is a true artistic titan – a creative genius as well as a generous partner. It was my honor to collaborate with Barbara on 3 short videos for MTV, which caused a major ruckus because of the prescient nature of the messaging. The subject matter: domestic violence.

At a preview showing to MTV staff of the completed work, there was some initial shock, followed by a few loud deep voices complaining. Battling sundry upset MTV producers and writers who thought the work was without substance and definitely not MTV-worthy, I kept pushing for it to go through.

After an internal tug of war, followed by quite a few cold shoulders, not only did I get it on air across America, but I also managed to show it on the Times Square Jumbotron in New York. You can now view recently found footage of the night it premiered. The campaign is aptly named Women’s Work.

I’d like to add special thanks to two allies who supported the completion of this project, Abby Terkuhle, because he listened to my argument that the reason the campaign needed to air was because it was controversial and therefore, would invite much needed debate around a taboo subject, and Beau Tardy, for restoration of the vintage Times Square footage. Take a look.

Interview magazine: an interview with Barbara Kruger

ps: Time has passed but I still own (and use) the hammer which destroys the clocks. It comes in handy every now and then.