A couple of shots illustrates how it’s possible – and advantageous – to collaborate across the planet. First up, a screen grab showing the discussion of a creative project over the internet, with two of my favorite colleagues, Mike and George, based in Australia. Technology allows us to work successfully across oceans and time zones, operating on 24 hour shifts, thus reducing delivery time for clients. Added bonus: While they sleep, I write. I’ll be briefed at 6pm Aussie time, write through the U.S. day and deliver completed assignments by dawn the next morning, Sydney time.
On the other hand, sometimes a team needs to be located in the same physical location to meet a deadline. That’s when I fly in to direct or produce onsite – in this case to collaborate with super TV editor, John Buck, at Velocite studio in downtown Sydney.
Smart clients take note: Flexibility is our middle name. Tight deadlines are doable. Get in touch to find out more.
Ukrainian-American sculptor Louise Nevelson sourced wooden detritus to create abstract towers like this one. When her Kipps Bay block in Manhattan was being demolished, she rummaged through the trash to find elements to incorporate into her work. Chair legs, bannister spindles, small pulleys, all amalgamated into what you see here. Currently on show at the Museum of Fine Art, Houston
Here is a montage of screen grabs taken during an audio session conducted via Skype, between the U.S. and Australia. The audio studio I like to use in Sydney is called WeLoveJam. They’re serious world class professionals, yet they always manage to do business with a smile. We’ve worked together on major projects with very tight deadlines and they’ve always delivered above and beyond. They also have a studio in Capetown if you find yourself requiring primo audio facilities in South Africa. I highly recommend them. More about WeLoveJam here
Italians have a special touch when it comes to logo design. For them, the concept of ‘bella figura’ drives the passion for aesthetics. Makes sense – if people like what they see, they’re more likely to buy it. This Maserati logo radiates class, clearly reflecting the price tag of the deluxe automobile range. Designed in 1926 by one of the Maserati brothers, Mario, the trident is the emblem of Bologna, the hometown of the Maserati family. If you’re ever in Bologna, visit the Fountain of Neptune in Piazza Maggiore where you’ll find a bronze version of the trident, created by Tomaso Laureti and Giambologna in 1565. Elegance is eternal. So is clever branding.
True artists see over the horizon. They sense shifts in the culture before anyone else. I guess that is why they are called the avant garde. (Google it.)
Barbara Kruger is a true artistic titan – a creative genius as well as a generous partner. It was my honor to collaborate with Barbara on 3 short videos for MTV, which caused a major ruckus because of the prescient nature of the messaging. The subject matter: domestic violence.
At a preview showing to MTV staff of the completed work, there was some initial shock, followed by a few loud deep voices complaining. Battling sundry upset MTV producers and writers who thought the work was without substance and definitely not MTV-worthy, I kept pushing for it to go through.
After an internal tug of war, followed by quite a few cold shoulders, not only did I get it on air across America, but I also managed to show it on the Times Square Jumbotron in New York. You can now view recently found footage of the night it premiered. The campaign is aptly named Women’s Work.
I’d like to add special thanks to two allies who supported the completion of this project, Abby Terkuhle, because he listened to my argument that the reason the campaign needed to air was because it was controversial and therefore, would invite much needed debate around a taboo subject, and Beau Tardy, for restoration of the vintage Times Square footage. Take a look.
Interview magazine: an interview with Barbara Kruger
ps: Time has passed but I still own (and use) the hammer which destroys the clocks. It comes in handy every now and then.
A very short message on a very busy day.
If you’re interested in finding out more about SuperMarketLove, just click on the link below. Currently, we’re working for clients based in the U.S. and Down Under. But at the creative and production end, we’re rocking all the timezones – my team members are located in Barcelona, Reykjavik, Buenos Aires and Guangzhou.
If this is your first visit, welcome/ g’day/ hola/ halló/ encantado/ ni hao!
Click to go to SuperMarketLove’s website
Technology snafus are nothing to me. Nothing.
I had a client call today and the internet started fritzing out.
Did I have a backup plan? Yes. Two backup plans? Yes and yes.
Was the client happy at the end of the call? Yes.
(Press shot. Mara Marich, SuperMarketLove LLC, 2018)
Hello, my name is Mara Marich and I’m the Founder of SuperMarketLove. SuperMarketLove is an internationally active, multiple award-winning creative consultancy, which focuses on brand strategy, and the development, creation and production of advertising campaigns and branded content. People often ask me how I came up with the name Super.Market.Love. Here’s the story.
Before I started my own company, I worked for other companies all over the world, writing and producing advertising campaigns and branded content. I was fortunate enough to be recognized with awards, including an Emmy nomination, thanks to Diane Disney Miller’s patronage of the American Cancer Society, the Gold Australian Writers and Art Directors Award for a TV spot called Antz Pantz, and a Cable Ace Award for advertising for MTV in New York. Before that, I studied economics , psychology and marketing at university. But before even that, I worked at the local supermarket in my hometown as a part-time cashier. It was my first job and the money I earned helped pay my way through college. I learned a lot working those long 8 to 12 hour shifts standing at the cash register – which products people would buy, new products they would try, as well as products they would reject. Customers would talk to me and give me their honest feedback about products, brands and advertising. It was an amazing way to gather insights about the art of selling, right at the coal face. It anchored my thinking about how to engage and persuade people in a respectful way. At an early point, I came up with the words “supermarket love” to describe my passion for the creative side of commerce. Because I liked the term so much, I registered the url supermarketlove.com quite a few years ago, long before I launched SuperMarketLove in 2015. I’ve had quite a few serious offers from dotcom types who would like to buy the supermarketlove.com url, but it’s not for sale. Like other hard-working entrepreneurs, I place my efforts into nurturing my own brand. You can contact me at email@example.com or just click here
For those who prefer a more precise analysis of the SuperMarketLove name, read below.
- It’s a name that cuts through the clutter. It’s memorable. It’s not a corporate name. It’s not a neutral name, or a non-name made up of impersonal initials. It’s a warm name with a warm tone.
- It’s a name that amalgamates three quite international words which are familiar to people no matter their native language, no matter where they are located in the world. This reflects SuperMarketLove’s aim to meet clients where they are, so that all the work delivered by SuperMarketLove is culturally relevant.
- It’s a name which embodies a philosophy that reflects the importance of Super MarketLove’s commitment to delivering superlative results.
You know what they say? That you have to study the past to understand the future? Knowledge is power and research is everything. Recently, I unearthed an awesome treasury that provides context for the electronic infotainment era we find ourselves swimming in today. The National Videogame Museum offers a deep dive into how the high tech age originally entered our lives – through computer games designed to be played at home. Pointing squarely at the late 20th century to discover (or rediscover, depending on your generation) the roots of our digital civilization, the painstakingly curated exhibits span the origins of coding, product hits – as well as failures – the roots of VR, and mind-blowing factoids to help visitors make sense of it all. Bonus round: once you’ve mind-melded the deep knowledge in each well-planned section, enjoy the top-rated throwback arcade game room, open for nonstop retro fun. MM 09/18